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Wednesday, July 22, 2009

Everyday Greatness

Promising to produce and ship custom printed products within 24 hours of receiving a request may seem like a lofty aspiration. However, according to Pam Bilbrey and Brian Jones, co-authors of “Ordinary Greatness,” the prerequisite steps are surprisingly pedestrian in nature. What follows is a sampling of advice from Bilbrey and Jones—simple habits anyone can adopt, starting today, to make the transition from run-of-the mill to great:
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Friday, April 3, 2009

48 hours

"There's a new sheriff in town and his name is Reggie Hammond"
It's hard to believe it's been 25 years since Eddie Murphy proclaimed his arrival in the movie 48 hours. If you don't remember (or were not born yet) the premise of the movie was this: Nick Nolte seeks the help of a prisoner, Eddie Murphy, to catch a criminal. They are given 48 hours to track down the drug dealers before Murphy must return to prison. It was the first of many "buddy action" movies of the 80's and 90's that included all of the Lethal Weapons and Beverly Hills Cops films.
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Thursday, March 12, 2009

Git-R-Done Marketing


Marketing departments across the spectrum are being downsized. Managers at all levels must now juggle multiple, and often conflicting, projects and priorities; master highly varied tasks; and successfully negotiate across departments. Meanwhile, the drumbeat of mergers and reorganizations—together with constantly morphing products and services—requires constant learning and adaptation.
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Thursday, February 12, 2009

Fast Pass Promotions

One of the greatest inventions of the twentieth century was the Disney Fast Pass. OK maybe the Internet or the internal combustion engine were more important, but anyone that has ever visited Orlando in July knows from where my praise of the fast pass comes.
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