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Here are some successful promotional products stories.
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| Rush Product ideas: class to mass |
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Leather Luggage & Passport Set Product: Soho Luggage & Passport Set Item Number: VZFAI-HLIPB
Description: The sophisticated passport wallet makes an incomparable gift at an exceptional value. Complies with CPSIA, Prop 65. 7 3/4" W x 5 3/4" H
$25.50 for a Min. Qty. of 50 $23.25 for Qty of 600
- - - - Leather Keychains Product: Third Avenue Cowhide Tear Drop Key Fob W/ Braided Leather Accent Item Number: OZEYF-HLILW
Description: Perimeter stitched, braided leather key fob has heavy duty brass split ring. Your logo on the front. Complies with CPSIA, Prop 65. 1 3/8" W x 2 3/4" H. Comes in gift box.
$5.95 for a Min. Qty. of 75 $4.95 for Qty. 1200
- - - - Brain Stress Reliever Product: Brain Stress Reliever Item number: UDDDC-DOJZF
Description: Stress reliever in the shape of a brain. Great promotional item for medical facilities, doctors, nurses, hospitals, medical schools and more. Makes a great trade show giveaway. Complies with CPSIA, Prop 65. 3" W x 2 1/4" H
- - - - Star Stress Reliever Product: Star Stress Reliever Squeeze Toy Item number: IGDAG-BRHKF
Description: Squeezable foam. 3" W |
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| 10 Tips for a Successful Holiday Gifts |
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The Holidays are fast approaching - It's time to start thinking about how to get those Corporate Holiday gifts out. Here is a link to 10 tips to help you think about how to plan and attack. (In a hurry - contact us for 24 hour products) |
| 10 Tips for a Successful Holiday Gifts |
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| Mastering Last Minute Orders |
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It was already late afternoon when the call came in to the Memphis office of Mimeo, a printing company that takes online orders. A client needed 250 financial analyst presentations 119 color pages each printed and delivered to a conference in Houston by 8 a.m. the next day. The problem: The content for the books wasn't ready yet. And the client wouldn't be able to send the information until 11 p.m.
When it became clear that the order wouldn't be done in time for FedEx's cutoff for overnight delivery... (to read what happens click the link) |
| Mastering Last Minute Orders |
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| Nothing to Laugh At |
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Will Ferrell�s Sunscreen Is Nothing to Laugh At�-�From "Launchpad"
January/February 2010
Products raise education funds for cancer survivors.�
We know him as George W. Bush, newscaster Ron Burgundy and a deranged elf. Now, we also know comedian Will Ferrell as a swimsuit model. The prolific Saturday Night Live alumnus is featured on bottles of Hot Sexy Tan, Sun Stroke and Forbidden Fruit SPF 30 sunscreens. The line was created by the nonprofit organization Cancer for College.
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Ferrell�s foray into branded merchandise came about because of his friendship with Craig Pollard. Pollard, a fraternity brother of Ferrell�s at the University of Southern California, is a two-time cancer survivor. He is also a double amputee. Pollard started Cancer for College in 1993 to help cancer survivors pay for their education. The charity provides financial aid for scholarships as high as $16,000, as well as textbooks.
Ferrell has been a supporter of Cancer for College since it began, and�has served as the celebrity host of its fundraising events since 2002. However, this is the first time he has appeared half-naked on a bottle of sunscreen on the organization�s behalf.
"Cancer for College is such a pure strategy,� Ferrell said in a statement. �The work that Craig and Cancer for College have done helping kids who have had cancer go to college is so noble. I�m proud to help them any way I can, and if that means adding my face to a line of sunscreen products, I�m all for it.�
Pollard said, �The feedback from everyone has been so positive. Everyone gets the humor behind it. None of this would be possible without our friend Will Ferrell and his generosity.� |
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| Don’t Mess With Bigfoot |
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Don’t Mess With Bigfoot, From "Success Stories"
By Jennifer Vishnevsky
October 2010
When it came time to unveil a new promotion, Jack Link’s Beef Jerky turned to Sasquatch – the brand’s icon. The brand recently unveiled three new television commercials, the first new advertising offering since 2008. The “Messin’ With Sasquatch” advertising campaign has been a great success: “The new spots feature more classic pranks played on an unsuspecting Sasquatch,” says Jeff LeFever, director of marketing for Jack Link’s.
The campaign resulted from a creative idea to bring an iconic legend (Sasquatch) to life, in order to help define the brand message: Feed Your Wild Side. The company created 30-second television spots and added alternate-ending, online-only versions. In “Camp Fire,” one of the new commercials, Sasquatch is in a peaceful setting enjoying his natural surroundings.
“After munching on Jack Link’s Beef Jerky, an individual is inspired to play a well-known prank on Sasquatch. In the end, however, Sasquatch gets the last laugh,” says LeFever. In addition to the commercials, the company sent out about 200 media kits to targeted media and key influencers. “The creative kit has been breaking through the typical mail clutter on editors’ desks and has helped garner coverage in key print and digital media outlets about the launch of the campaign,” says LeFever. The kit contained a custom Sasquatch doll, press releases and samples of beef jerky.
“The response to the media kit was positive. During follow-up conversations, journalists shared that it was a fun and memorable correspondence,” says LeFever. And ultimately, the company believes that the kit helped to garner media attention in the launch of the latest TV spots. “Jack Link’s sports an adventurous, fun and slightly irreverent brand personality. Sasquatch helps to bring that personality to life through scenarios that are funny and relevant – especially to those who love Jack Link’s Beef Jerky,” he says.
BIZ TIP: Use Social Networking “To tease the new spots with fans, we released a short video on YouTube,” says LeFever. In less than three weeks, one of the videos received more than 11,000 views and generated a lot of excitement about the campaign before the spots were even airing. “Jack Link’s has leveraged social networking sites, including YouTube, to extend the reach of its ‘Messin’ With Sasquatch’ campaign since the campaign launched in 2006. The television spots and online-only versions have received millions of views on YouTube. Additionally, Sasquatch’s fans rely on the YouTube page not only to view the latest creative, but also as a source for updates and news related to the campaign,” says LeFever.
Sasquatch also now has about 168,000 friends on MySpace. He’s been active on eBay, Flickr and Facebook, too. The company also launched www.livingsasquatch.com, which allows fans to create and share their personal interactions with the legend. |
| Don’t Mess With Bigfoot - www.livingsasquatch.com |
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| A Stylish Promotion |
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A Stylish Promotion: Au Natural
By Julie A. Cajigas
February 2011
Amy Nielsen, in sales with EmbroidMe-Livermore (asi/384464), was working on a conference for one of her biggest clients, on a tight deadline. Nielsen’s client was looking for a ladies’ bag for members of the President’s Club in a large sales company. The bag would be a gift, commemorating a top sales incentive trip to a tropical location. “My client knew exactly what she wanted,” says Nielsen. “They had worked with Sun N Sand (asi/90142) before, and asked us to try them out. This was our first experience with Sun N Sand.” Nielsen contacted Marty Seaborn, Sun N Sand’s promotional marketing manager, and began what would ultimately become a very successful partnership. “Marty was just fabulous,” Nielsen says. “In just one conversation he picked up on the fact that I was selling to a company that he had already dealt with in the past. He immediately started making helpful suggestions, and sent me a beautiful bag tag he had created for them a year or two earlier to show me what he had already produced for this company.”
Nielsen shared her deadline with the supplier, and he narrowed down the field of choices to items he knew the client might like, which would also ship quickly, in time for the client’s program. “We had a number of samples sent over,” says Nielsen, “and when my client saw the Moroccan Tote, she looked at it and said, ‘Oh, that’s the one I want.’ ” As soon as the bag was selected, Nielsen worked with Sun N Sand to get the bag ordered and a brand-new bag tag created. “The bag tag was beautiful,” she says. “It showcased the trip award and date to make a memorable keepsake.”
Though this was the first time Nielsen worked with Seaborn and Sun N Sand, it won’t be the last. “Sun N Sand has an amazing variety,” she says. “They have everything from natural woven bags to funky cloth bags, stripes and different floral patterns. They really run the gamut on people’s taste.”
More important to Nielsen, however, is Sun N Sand’s service. “I was really impressed with the turnaround time and how incredibly efficient Marty was,” she says. “Being on the decoration and distribution end, you really need to work with suppliers that are efficient, understand your time frame and know how to make you look good.” The bags were a great success, the client loved them, and everything was done on time and on budget. “This was the first time I have ever worked with Marty, and I would work with him again in a moment,” Nielsen says. “He made us look good and helped us pull off a promotional miracle.” |
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